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Oriflame Appoints New CEO with Extensive Beauty Industry Experience
Regulation

Oriflame Appoints New CEO with Extensive Beauty Industry Experience

Oriflame, the Swedish beauty company, has named Kenneth Benaim Campbell as its new CEO, replacing Anna Malmhake. Benaim Campbell brings over 30 years of leadership experience, including a long tenure at L’Oréal, while Malmhake oversaw key strategic initiatives during her three-year term.

Premium Beauty News16 August 2026