Guess Takes the Allegra Bag for a Test Drive in Its Latest Campaign
Guess has launched a new campaign for its Allegra bag, showcasing its design and features in a minimalist studio setting.
The fashion world is abuzz with Guess's latest campaign, Allegra Shows Off, which highlights the brand's new Allegra bag. The campaign takes inspiration from the sleek design of a vintage roadster, emphasizing the bag's form, feel, and function.
The Allegra bag's form is characterized by its sculpted lines and pleated structure, reminiscent of the classic car's architectural shape. The bag's feel is defined by its soft faux suede and polished hardware, including the retro bronze G logo, which mirrors the vehicle's interior. The campaign's focus on versatility is evident in the bag's design, with faux leather detailing and knotted laces that emphasize its high-octane lifestyle.
According to Nicolai Marciano, Guess's creative force, the Allegra bag is a statement piece that embodies the brand's aesthetic. "At Guess, accessories have always been statement pieces," he says. "Allegra is exactly that - distinctive, tactile, endlessly wearable, confident and unmistakably ours."
The Allegra Shows Off campaign was created to showcase the bag's best facets. Shot in a minimalist studio, bright spotlights and hard lines emphasize its sculptural silhouette. The stripped-back world of the shoot is described as "cinematic, aspirational, [with] a femininity that's expressive, effortless, and completely self-possessed," by Marciano.
The campaign features Irish TV personality and model Maura Higgins, who stars alongside a vintage roadster. Higgins describes the bag as "Hard not to stare."
The Allegra bag will be available from this August in shades of cognac, espresso, and olive.
## The Allegra Bag's Key Features
| Feature | Description | | --- | --- | | Form | Sculpted lines and pleated structure | | Feel | Soft faux suede and polished hardware | | Function | Versatility, with faux leather detailing and knotted laces |
## Guess's Creative Vision for the Allegra Bag
Guess's creative force, Nicolai Marciano, sees the Allegra bag as a statement piece that embodies the brand's aesthetic. "At Guess, accessories have always been statement pieces," he says. "Allegra is exactly that - distinctive, tactile, endlessly wearable, confident and unmistakably ours."
The Allegra Shows Off campaign was created to showcase the bag's best facets. Shot in a minimalist studio, bright spotlights and hard lines emphasize its sculptural silhouette. The stripped-back world of the shoot is described as "cinematic, aspirational, [with] a femininity that's expressive, effortless, and completely self-possessed," by Marciano.
## The Allegra Bag's Availability
The Allegra bag will be available from this August in shades of cognac, espresso, and olive.
