BornToStandOut Expands Niche Fragrance Portfolio with 'Dirty Rice'

## A New Addition to the Niche Fragrance Market BornToStandOut, a Korean niche fragrance house, has expanded its portfolio with a new creation called 'Dirty Rice'. This fragrance is the result of a collaboration between BornToStandOut and master perfumer Olivier Cresp, who is known for his work with dsm-firmenich. The fragrance is available in three different sizes: 15ml, 50ml, and 100ml, priced at EUR 80, EUR 190, and EUR 270, respectively. ## The Olfactory Signature of 'Dirty Rice' The fragrance 'Dirty Rice' is characterized by a unique olfactory signature rooted in intimacy and contemporary sensuality. The scent opens with a duo of bergamot and almond, which provides immediate brightness to the composition. The heart of the fragrance highlights a basmati rice accord, accompanied by peony and milk notes. The base of the fragrance combines sandalwood, vetiver, cedarwood, musk, and Cetalox, creating a woody and musky trail. According to the brand, the olfactory structure of 'Dirty Rice' was designed to evoke a "raw yet refined" sensuality, where the milky and powdery notes of rice meet deeper woody facets. This approach aligns with the brand's strategy of differentiating itself through highly evocative and emotional creations that break away from traditional perfume conventions. ## A Narrative Approach to Fragrance BornToStandOut describes 'Dirty Rice' as an "ode to intimacy," inspired by the warmth of skin, mingled breath, and the closeness of bodies. The warm, slightly starchy rice accord forms the core of the olfactory narrative, while musk and Cetalox enhance the enveloping and addictive quality of the scent's trail. This narrative approach enables the brand to express an olfactory identity that reflects its Korean heritage while appealing to a global consumer base increasingly drawn to distinctive and unconventional scent signatures. ## Enhanced International Credibility The collaboration with Olivier Cresp brings additional creative prestige to BornToStandOut, a brand that is steadily expanding its presence in international niche fragrance markets. The company has also recently entered the Brazilian market through a distribution partnership with Excellence Comercial. The choice of a rice accord, still relatively uncommon in Western perfumery, enables the brand to express an olfactory identity that reflects its Korean heritage while appealing to a global consumer base. With 'Dirty Rice', BornToStandOut reaffirms its ambition to develop fragrances with a strong personality, combining identifiable ingredients, assertive storytelling, and an immersive sensory experience. This new addition to the niche fragrance market further strengthens the brand's positioning in the market, emphasizing an expressive and emotionally driven olfactory signature rooted in intimacy and contemporary sensuality.